Alimentează racheta

Alimentează racheta shows how two kinds of leaders can work together. The Visionary sets the course and finds new ideas. The Integrator runs daily work and unites the team. Gino Wickman and Mark C. Winters say each needs the other's strengths.

This guide is for those who start or own firms. It also serves leaders and those who work as their deputies. It deals with growth that has stalled and unclear roles. It also looks at strained ties at work. Readers need not read Tracțiune first.

Part one sets out both roles, their strengths and their limits. Readers can test themselves to see which role fits. The book looks at pairs who worked together at Disney and Ford. It also draws on McDonald's, Microsoft, Apple and Honda. The authors ask when a firm needs a Visionary. They weigh its field, growth goals and rate of change.

Part two shows how partners can set and share tasks. A chart puts one person in charge of each main area. These include sales, marketing and the work of running the firm. They also cover finance and admin. Five rules deal with shared goals and trust. They cover daily choices and respect for each other, too. They show how an owner's status differs from their work role. Seven steps help readers find a partner who fits. More guidance shows how these ties change or break down. An extra chapter adds key questions and 90-day plans. It also covers weekly meetings and tools to review work.

Wickman created the Entrepreneurial Operating System and founded EOS Worldwide. He helps teams of leaders put the system to use. Winters teaches, mentors and advises firms. He holds certification as an EOS implementer, helping firms use EOS. He has over 25 years of work in business management. This edition forms part of the Tracțiune series. Diana-Maria Trancuta translated it from English.