Cultivarea relatiilor cu clientii

Victor Dank looks at how firms build lasting customer ties. He links these ties to good goods and services. He says quality must match what buyers expect for their money. A firm's claims about its own standards are not enough. The way staff serve buyers matters too.

This hands-on business guide is for those who manage customer ties. It shows how to make these ties stronger. It gives ways to judge how good they are. It also gives ways to rate goods and services. Dank sees customers as key to a firm's survival. Yet he does not see them as its masters. He puts skilled service at the core of business. Lasting customer ties share that place in his view. This is book two in the proBUSINESS series. It also touches on how to use time well.