Întreprinzătorul întreprinderea mică și mijlocie și managementul întreprenorial

Ovidiu Nicolescu and Ciprian Nicolescu study small and medium-sized firms. They show how people start, run, and grow these firms. They link them to worldwide shifts toward knowledge and digital tools. They also look at the shift toward stakeholders: those with a stake in a firm.

The book serves both study and teaching. It is for those who start firms or give expert advice. Students and teachers can use it too. It serves readers who study how economies work or how to manage. It also serves those in technical fields and law. It addresses those in politics who work on economic affairs. This includes staff in both national and local government.

Five chapters link those who start firms, their firms, and how they manage them. The first explains the basics of starting and managing a business. It looks at major changes in society and the problems they bring. The second looks at those who start firms today. It studies their role as they start, run, and grow firms.

The third chapter has seven parts on small and medium-sized firms. These explain what such firms are and group them by type. They look at the setting in which these firms work. They cover chances to do business and plans for firms. They also cover the steps needed to start a firm. They show why these firms matter for economic and social growth.

The fourth chapter explains theories of how to manage such firms. It covers the methods used to manage them too. The last chapter looks at key traits of Romania’s small-business sector. It also looks at which needs come first for its growth. The book forms part of the Biblioteca de Management series.