Irațional în mod previzibil. Fortele ascunse care ne influenteaza deciziile

Dan Ariely asks why our choices defy reason. He sees patterns in these errors, not chance. We repeat them, so we can predict them. He shows how feelings shape what we choose. Social rules play a part too. He looks at placebo effects and the joy of drinking Pepsi.

The book is a guide to behavioral economics. This field looks at how people make choices. It uses tests, stories, and humor. It is for readers who ask why they choose as they do. It also speaks to buyers and those who plan public campaigns. Ariely looks at errors when we buy things. He looks at other daily acts too. He shows how we can spot these patterns. This can help us avoid such errors. He calls on standard economics to test its claims. Do its views of human reason fit the facts?

Ariely holds the James B. Duke chair in behavioral economics. He holds this post at Duke University. He teaches neuroscience, medicine, and economics there too. He helped found the Center for Advanced Hindsight. He studied psychology at Tel Aviv University. He has a master's in cognitive psychology. He earned it at the University of North Carolina. His doctorate is in business administration, from Duke. He writes for academic journals. At times, he writes for major newspapers too. These include the New York Times and Washington Post. He also writes for the Financial Times.

Smaranda Nistor translated this edition from Predictably Irrational. UniCredit Bank gave support for this edition.