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Larry King shows how to start talks and speak with ease. He covers fear of speaking to crowds and ways to persuade. He urges readers to listen and care how others feel. He thinks people can learn these skills through practice.

This guide links speech skills to goals in work and life. These include a step up at work or finding a partner. They also include selling and making deals. It asks why some speakers hold us and spur us to act. King sees talk skills as useful in interviews. They also help people lead and take part in social life.

The book is for those in business, sales, and politics. It also serves those in the press and public relations. It speaks to all whose work means talking with others.

King draws on years as a CNN talk show host. His guests came from politics, business, sport, and the arts. His long time as its host earned a Guinness record. He spent his life learning how to connect with people. Here he shares what he learned for use beyond broadcast work.