Категорийный менеджмент. Практика применения

This book shows how shops manage the goods they sell. It draws on 15 years of growth in Russian retail. In that time, trade with few rules gave way to well-run chains. Some firms left the market, while others grew.

This hands-on guide is for category managers and commercial directors. It is for those who have worked in these roles. The author draws lessons from shops’ pasts and their own work. The methods also draw on projects to set up category management systems. These systems help shops manage their range of goods. This is a paperback edition.