Manual de NLP

Joseph O’Connor explains neuro-linguistic programming (NLP). He shows how it views the ways people communicate. He looks at how words shape thoughts and feelings. He also covers ways to sway other people’s choices. This hands-on guide is for those new to NLP. It helps them learn its key ideas and methods.

NLP grew from studies of people who excelled in varied fields. The book traces these roots. It describes a model of the mind as a computer. In this model, speech and signs without words act as programs. NLP uses these tools to change thoughts and sway others. O’Connor presents NLP as a set of methods. He also presents it as a way to view the world. He helps readers spot patterns they may use without knowing. His aim is to help them use those patterns by choice.

O’Connor is a psychotherapist, a therapist who works with the mind. He also trains people in NLP and works as a consultant. He has advised on projects for industrial growth in developing countries. He helped found the International Coaching Community and now leads it. His 17 books have come out in 21 languages. This guide is in its third edition.