Planul Dovleacul

Planul Dovleacul shows how to grow a firm without endless work. Mike Michalowicz urges owners to focus on their best clients. He shows how to drop poor matches and cut waste. He explains how to shape services to meet clients' needs.

This hands-on guide suits firm owners who feel stuck or worn out. Its model comes from a farmer who grew giant pumpkins. The author uses his own firms to explain his method. Case studies show how it can work in different trades. The book covers new products and clear steps for daily work. These steps aim to help firms rely less on their owners.

This edition is in Romanian and has 14 chapters. Beatrice Popescu translated it from English.