Psihologia influentei

This book studies psychological influence. It asks how people act on one another, and how they can do it well. It covers the main forms of influence. One is persuasion. Others are force, suggestion and contagion, the way moods spread from one person to the next. It also looks at the methods, skills and tools people use to sway others.

The author, Maia Dushkina, argues that no form of influence works on its own. Each one takes full shape only inside a real task. It also needs a real act of talk between people. To work, it needs the right plan, steps and tools. These must fit the exact case at hand.

The book puts weight on the rules behind influence. It also shows how to use them in real life. It looks at fields where talk between people plays the lead role. These are psychology, management and teaching. Marketing and ads are two more. In the author's view, influence gives talk its power to change people.

The author wrote the book for experts in many fields. They want to reach their goals through influence. The book helps them choose methods that work. It reads as a core textbook of psychology. This edition is a Romanian translation by Ioan Belea.