Психология народов и масс

Gustave Le Bon studies how people change within a crowd. He looks at how simple ideas can move large groups. These ideas can drive people to build or destroy.

This book on psychology looks at groups and public views. It is for readers who want to know how crowds act. Le Bon draws on research and what he observes. He looks at the role of biology and national traits. He also studies how people sway others or use tricks to shape public views and guide crowds.