Психология влияния

Роберт Чалдини looks at how people sway others online. He shows how they try to control others. He looks at ways to shape how social media followers respond. He explores the subtle pressure used to sell information products. He also shows how app makers set traps for users.

This nonfiction book helps readers spot these forms of control. It speaks to marketers, bloggers, and journalists. Sales managers and politicians form part of its audience. So do business owners and psychologists. It also speaks to those who have read it before.

The author has a doctorate. He teaches psychology as a professor. He builds on his past ideas in this revised edition. He adds methods and case studies from online life.