Серебряная пуля. Бизнес-роман о том как заражать своей идеей

Barbara runs a firm that gives advice to clients. She struggles to get investors to back her new project. At her latest failed pitch, people chat and check their phones. She then meets Otto, a taxi driver who talks a lot. He urges her to find a short phrase. It must break through their resistance and make them listen.

This business novel shows how to get people to listen and act. Author Neil Gordon knows how to share ideas and persuade people. He offers a five-part method to shape that phrase. The book is for readers who give talks or seek deals through talks. It also shows how to use the method in close relationships.