Description

More than 100,000 entrepreneurs rely on this book for detailed,
step-by-step instructions on building successful, scalable, profitable
startups. The National Science Foundation pays hundreds of startup teams
each year to follow the process outlined in the book, and it's taught
at Stanford, Berkeley, Columbia and more than 100 other leading
universities worldwide. Why?The Startup Owner's Manual
guides you, step-by-step, as you put the Customer Development process
to work. This method was created by renowned Silicon Valley startup
expert Steve Blank, co-creator with Eric Ries of the "Lean Startup"
movement and tested and refined by him for more than a decade. This
608-page how-to guide includes over 100 charts, graphs, and diagrams,
plus 77 valuable checklists that guide you as you drive your company
toward profitability. It will help you: Avoid the 9 deadly sins that destroy startups' chances for success Use the Customer Development method to bring your business idea to life Incorporate the Business Model Canvas as the organizing principle for startup hypotheses Identify your customers and determine how to "get, keep and grow" customers profitably Compute how you'll drive your startup to repeatable, scalable profits.