Тестирование бизнес-идей

Business ideas can look sound on paper yet fail in practice. This guide shows how to test them before launch. Quick tests seek views from people who might buy. These tests help teams change their business model. The goal is to cut the risk of launching an idea that cannot work.

The book is for those who develop business ideas. It also serves teams that test new products. Алекс Остервальдер and Дэвид Блэнд explain how to do this. Блэнд works as a business development consultant. They show how to plan and run a first test. Their methods draw on how startups that do well test ideas. They also look at shared habits and team spirit. These can help make tests part of daily work throughout a firm.