Visual Merchandising

Visual Merchandising

by Tony Morgan

ISBN
9781913947323
Publisher
Laurence King Publishing
Publication year
2021
Pages
224
Language
English
Format
Paperback

Description

In Visual Merchandising, Tony Morgan shows how shop design shapes how people shop. He looks at window displays and the space inside shops. He covers both real and virtual parts of shop design. He also looks at how buyers act and how trends change.

This hands-on guide draws on large and small shops. Visual merchandisers share tips on how to display goods. Creative directors share advice too. These experts come from around the world.

The book covers new technology, mannequins, and props. Colour photos show the ideas in use. So do floor plans and studies of real shops. A glossary explains the terms the trade uses.

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