Взлом роста: Как ускорить развитие продукта и масштабировать бизнес

This book shows how young online firms can grow fast. It looks at how they can do this with scarce funds. Slow growth at the start can cost them backers’ support. It explains growth hacking as a way to seek quick gains. This means not waiting for long studies of how to market goods.

Denis Martyntsev writes for those who want to grow an online firm. He shows how to train staff in growth hacking. He also shows how to build a team for growth. He looks at Russian firms that got better results. They took simple steps that cost little. Readers learn how they might use these methods in their own work. This edition comes in paperback from Alpina Publisher.