Brand Sense
- ISBN
- 9780749460570
- Publisher
- Kogan Page Ltd
- Publication year
- 2010
- Pages
- 192
- Language
- English
- Format
- Paperback
Description
Branding has reached a new frontier. In the future brands will have to appeal to the neglected senses: touch, taste, and smell. In this second edition of his book Brand Sense - fully revised and updated to include the latest research and statistics - branding expert Martin Lindstrom shows how it can be done.
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