Brand Sense
by Martin Lindstrom
- ISBN
- 9780749460570
- Publisher
- Kogan Page Ltd
- Publication year
- 2010
- Pages
- 192
- Language
- English
- Format
- Broșată
Description
Branding has reached a new frontier. In the future brands will have to appeal to the neglected senses: touch, taste, and smell. In this second edition of his book Brand Sense - fully revised and updated to include the latest research and statistics - branding expert Martin Lindstrom shows how it can be done.
Categories
Prices at stores
Related books
Ministerul Bunului-simt
Martin Lindstrom
in 2 stores
Omul in cautarea sensului vietii
Viktor Emil Frankl
in 4 stores
Fericirea e in actul urmator
Marius Manole
in 4 stores
O vara cu Isidor
Veronica D. Niculescu
in 3 stores
Comunicarea nonviolenta
Marshall B. Rosenberg
in 1 store
Supranatural
Joe Dispenza
in 4 stores