Brand Sense

Name: Brand Sense
Price: 485.0 MDL
Availability: InStock
ISBN: 9780749460570

de Martin Lindstrom

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ISBN: 9780749460570
Editura: Kogan Page Ltd
An apariție: 2010
Pagini: 192
Limba: Engleza
Format: Broșată

Descriere

Branding has reached a new frontier. In the future brands will have to appeal to the neglected senses: touch, taste, and smell. In this second edition of his book Brand Sense - fully revised and updated to include the latest research and statistics - branding expert Martin Lindstrom shows how it can be done.