Brand Sense

Name: Brand Sense
ISBN: 9780749460570

ISBN: 9780749460570
Издательство: Kogan Page Ltd
Год издания: 2010
Страницы: 192
Язык: Английский
Формат: Мягкая обложка

Описание

Branding has reached a new frontier. In the future brands will have to appeal to the neglected senses: touch, taste, and smell. In this second edition of his book Brand Sense - fully revised and updated to include the latest research and statistics - branding expert Martin Lindstrom shows how it can be done.