Business Model Generation

Business Model Generation shows how to build and test business models. It shows how to make them work better, too. New models can change how firms compete in different fields. Alexander Osterwalder and Yves Pigneur wrote the book. They give readers tools to turn ideas into working models. They show how to judge and refine models already in use. Their methods draw on how large firms worldwide try new ideas.

This hands-on business guide is for managers and other leaders. It is also for those who advise firms or start them. It serves those who hope to start a firm, too. It helps people in skilled jobs learn how business models work. It asks readers to rethink old ways of doing business.

The book maps a firm in nine linked parts. These include customer segments: the groups a firm serves. Value propositions set out what a firm offers those groups. Channels and key resources also form part of the map. Staff from several teams help shape it, not just top managers. The page layout aims to help readers use the tools.

The authors worked with 470 business model canvas users. These users came from 45 countries. The team funded and made the book outside the usual publishing system. This edition is part of a Publica project. EY Romania supports that project.