Cultura organizațională

A firm's culture shapes its work and how its managers lead. Culture means the shared ways of life within a firm. Stefan Catalin Popa studies these links in small and medium-sized firms. He argues that these firms could use culture more to help them manage. Shifts in society and the economy give firms new reasons to rethink how they work.

This study is for students of economics, from first degree to PhD. It gives most weight to those who study how to manage. It also serves those who do research or have expert skills in management. Managers and staff who seek to grasp a firm's culture can use it too.

The book defines key terms and looks at types of culture. It traces how a firm's culture changes with time. It shows how culture and each part of management shape each other. Small and medium-sized firms stay at the heart of this study. The book is part of the Biblioteca de Management series.