Excelența în afaceri

Jim Collins asks why some firms excel and stay strong. He asks why others do not. His study draws on five years of research. It covers over 1,400 firms in the Fortune 500. Just 11 met his study’s tests for how well firms did. He looks at how those firms changed and kept those gains.

This book is about business and how to run firms. It is for managers, firm leaders and MBA students. Collins disputes the view that one strong chief can drive success alone. He also questions claims for technology and deals to merge or buy firms. He gives no single rule for success. Instead, he asks why firms succeed or fail. His findings help leaders question how they run their firms.

Collins studies how firms grow and keep their strong results. He has advised leaders in business and social groups. He taught at Stanford’s business school from 1988 to 1995. He won a teaching award there in 1992. He has taught as a guest at the University of Virginia. He worked at McKinsey and Hewlett-Packard in earlier roles. His later research is based at a management lab in Boulder, Colorado. He also gives talks and leads training on business growth. These also deal with how to make success last.

This edition forms part of the Profit series.