Expresiile lingvistice ale ideii de dimensiune redusă. Perspectiva contrastiva franco-romana

Adelina Vilcu studies how French and Romanian convey small size. She finds the words and forms that express this idea. She looks at their traits and use in written ads.

The book is for those who study language. This includes experts in semantics, the study of meaning. It also includes experts in pragmatics: how context shapes meaning. It serves those who study French and Romanian ad texts. It also speaks to readers who study how languages change.

The book treats size as something people judge and assess. These terms show the views of those who use them. In ads, they also aim to shape how readers respond. They link small size to how well things work or look. These gains, in turn, promise to make people feel better. Vilcu also looks at these terms through time. She links their use to key stages of social change.