Ghid complet de prospectare eficientă a pieței

Bob Burg shows how to find new sales leads. His steps help when you run out of known contacts. The goal is a steady pool of people who might buy. He covers how to meet strangers and earn their trust. He also shows how to cope when they say no. The aim is to start talks about goods or services. These talks can also lead to chances to do business. Burg bases sales on the ties you form with people. He treats the search for leads as a skill to practise. It does not depend on luck.

This hands-on guide is for new and skilled sales staff. It serves distributors, who sell or supply goods. It serves consultants, who give expert help, and those who own their own firms. It also serves affiliates. The methods aim to cut stress and wasted effort. They help readers find leads that fit their needs. This edition deals with direct sales.

Burg speaks to firms and business groups across the world. He speaks to Fortune 500 firms and to franchises. His talks also reach firms that sell direct. He has shared stages with people who work in broadcasting. Others include sports stars, leaders in politics, and fellow speakers. He backs free markets and the right to run one's own firm. This view shapes his work on growth through lasting ties.