Multinationals Flagship Firms
by Rugman
- ISBN
- 9780199258185
- Publisher
- Oxford University Press
- Publication year
- 2018
- Format
- Broșată
Description
The international dimension of business networks has remained relatively unexplored, mainly because international business writers focus upon multinational enterprises and network writers ignore international issues. In this book Professors Alan Rugman and Joseph D'Cruz bridge the literature on networks and multinationals by introducing the new concept of the flagship firm.
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