Multinationals Flagship Firms

Name: Multinationals Flagship Firms
ISBN: 9780199258185

de Rugman

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ISBN: 9780199258185
Editura: Oxford University Press
An apariție: 2018
Format: Broșată

Descriere

The international dimension of business networks has remained relatively unexplored, mainly because international business writers focus upon multinational enterprises and network writers ignore international issues. In this book Professors Alan Rugman and Joseph D'Cruz bridge the literature on networks and multinationals by introducing the new concept of the flagship firm.