Positioning: The Battle for Your Mind
Original title: Positioning
by Al Ries, Jack Trout
- ISBN
- 9780071359160
- Publication year
- 2001
- Pages
- 246
- Format
- Paperback
Description
The first book to deal with the problems of communicating to a skeptical public, 'Positioning' describes the revolutionary approach to creating a 'position' in a prospective customer's mind that reflects a company's own strengths and weaknesses as well as those of its competitors. It is fully updated and revised.
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