Positioning: The Battle for Your Mind

Name: Positioning: The Battle for Your Mind
ISBN: 9780071359160

Оригинальное название: Positioning

автор: Al Ries, Jack Trout

ISBN: 9780071359160
Год издания: 2001
Страницы: 246
Формат: Мягкая обложка

Описание

The first book to deal with the problems of communicating to a skeptical public, 'Positioning' describes the revolutionary approach to creating a 'position' in a prospective customer's mind that reflects a company's own strengths and weaknesses as well as those of its competitors. It is fully updated and revised.