Toți marketerii sunt mincinoși

Seth Godin looks at how stories shape what people buy and believe. Buyers face too much choice and too little time. They turn to stories that stand out. Godin says facts about goods and their uses are not enough. People trust stories they want to believe. The facts may tell a different tale.

This business book is for those who work in marketing and ads. It asks where a story that sways people crosses into fraud. Godin shows how selfish aims can harm trust. He draws on firms that sell by phone and tobacco firms. He also draws on corrupt politicians.

He gives three checks for a marketing story. First, readers must state what the story means. Then they must judge if those it targets will believe it. They must also test if it is true.

Godin brings his skills as a marketing expert. He has also worked as an entrepreneur, speaker, and blogger. His work looks at the internet's role in public life, too. This is the book’s second edition.