Клиенты на всю жизнь. Покетбук

Карл Сьюэлл explains how to win customers and keep them. He draws on his own success in business. He raised sales by drawing in buyers and keeping them.

This hands-on guide shows readers how to work with customers. It also looks at how to run a business. It covers marketing, or how to reach and win buyers. It covers merchandising, or how to present goods for sale. These parts serve readers who do those jobs.