Контекст жизни: Как научиться управлять привычками которые управляют нами

This book looks at how large firms survive changing markets. It asks how they can change and grow again. It weighs efforts that worked against those that failed. These cases cover IBM, Apple, General Motors, and Ford. It asks how a firm's structure supports long-term goals. It also shows how new ideas help firms stay strong.

This business study looks at how to manage change. Michael Tushman and Charles O’Reilly III find shared problems. These span fields of business and countries. Set habits can keep firms from making a fresh start. So can a sense that things are fine as they are. The authors question leaving systems alone just because they work. They also built a course on how to manage change. It covers how to give firms a fresh start, too.