Responsabilitatea socială în domeniul corporatist și al instituțiilor publice

Laura Potincu asks how firms and public bodies can act with care. She tracks how Romanian firms have grown to accept duties to society. She also looks at how public bodies use this approach. This includes those in Romania and beyond.

This study is for students in these fields and those who work in business. It links economics, law and marketing to right and wrong in business. It asks how these fields can help buyers, firms and public bodies. It aims to show how sound, fair management can help communities.

The book starts with business ethics: how firms judge right and wrong. It then turns to how they put those views into practice. It covers firms’ duties in the economy and care in giving to charity. Other parts cover duties under law and care for the natural world. They also look at how to act in an ethical way. These topics show how duties to society shape choices at work.

This third edition draws on current European rules. It has more than 150 multiple-choice questions to test learning. Its clear plan guides readers through each topic. It gives a wide range of sources for further study.

Potincu holds doctorates in law and marketing. She teaches at Transilvania University of Brașov. She works in its faculty of economics and business administration.