Успешный врач. Как сделать пациента здоровым, а доктора счастливым

Olga Berestova shows how doctors can earn from what they know. At the same time, they can help patients follow treatment plans. This hands-on guide links success at work with patient trust. It also links that success with a sense of purpose.

The first part shows how to build patients’ drive to act. It sets out a way to hold a 60-minute visit. The aim is to help patients feel ready to follow advice. The book reports trials with several hundred doctors. It claims twice as many patients chose treatments and operations. Patients came back for three times as many visits. Doctors earned three and a half times as much.

The second part gives rules for visits with doctors. It breaks each visit into a clear set of steps. The guide is for both new doctors and those with years of practice. It aims to help them build bonds with patients. It shows how to explain advice in ways that win patients over. It also seeks to spur patients to act. A further aim is to help doctors feel more pleased with their work.